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Thrane brand removed in Cobham reshuffle

The Thrane & Thrane brand is no more, with parent company Cobham announcing that the Danish satcom operation will form part of its new Cobham SATCOM strategic business unit (SBU) as of November 2012.

The move combines all of the Cobham Group’s satellite communications businesses, such as Sea Tel, into one organisation following the acquisition and integration of Thrane & Thrane earlier this year.

Cobham says that the old Thrane & Thrane will form the core of the new SBU, which will be headquartered in Denmark and led by Thrane & Thrane CEO Walther Thygesen with assistance from a multinational management team.

The SBU will also include Cobham’s satcom facilities in Cape Town, South Africa, Concord, California and Orlando, Florida, and is now twice the size of what either Thrane & Thrane or Cobham’s legacy satcom businesses were prior to this combination.

In addition to adopting the Cobham SATCOM name and Cobham’s brand, the SATCOM SBU will be rebranding its products throughout 2013.

Some of Cobham’s satcom product lines will be adopting Thrane & Thrane’s product names, though the SAILOR and Sea Tel maritime product names will continue to be used.

“Cobham SATCOM has a great future,” said Richard Tyson, president of the Cobham Aerospace and Security Division that includes the SATCOM SBU.

“The integration of the businesses is going well, with teams focused on how best to bring together complementary product lines and routes to market so that we can grow the business further.”

“As the demand for airborne, land-mobile and maritime satellite communications continues to increase, we’re working hard to make it easier for customers to buy from us a wider range of satcom equipment and integrated solutions.”

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