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Norwegian Escape sets ‘social media at sea’ record

Norwegian Escape Norwegian Escape

Norwegian Escape, the newest and largest of Norwegian Cruise Line’s 14-vessel fleet, experienced a record-breaking social media milestone during its inaugural celebrations from October 22-November 11, 2015, the company reports.

{mprestriction ids="1,2"}Internet users aboard the ship logged 576,896 Facebook posts, 14,150 tweets and 11,367 Instagram posts for a total of 159 million impressions, surpassing the cruise line’s ‘social media usage at sea’ record set during the 2013 inaugural events for Norwegian Breakaway, exceeded in 2014 with the Norwegian Getaway.

The vessel uses a hybrid communications network from EMC which combines satellite, terrestrial and mobile network connectivity to offer complimentary access to passengers. Thousands of guests and media were invited to participate in a variety of inaugural social media events during the voyage, from a sail-along Instagram scavenger hunt to a secret menu that could only be unlocked with a tweet. 

“We’re proud to set a new record for social media usage at sea during Norwegian Escape’s inaugural events, in partnership with EMC,” said Ross Henderson, vice president, onboard revenue, at Norwegian Cruise Line.

“Our number one ambition is to exceed guest expectations and based on the hundreds of thousands of social media posts, it was clear we delivered on an outstanding experience, including connectivity.”

The combined 159 million social media impressions garnered from Norwegian Escape’s inaugural events represent a 330 per cent increase, compared to the impressions tracked from previous inaugural events.

“Our goal is to make sure our cruise partners’ guests and crew have the same connectivity experience on board as they have at home. On top of that, Norwegian challenged us with a robust schedule of ongoing social media activities that significantly increased engagement and we were happy to exceed their expectations,” said Brent Horwitz, president of cruise and ferry services, EMC.

“Our team is unsurpassed in the cruise communications industry when it comes to delivering on this level of service, and our patented technology approach and unmatched network make the at-sea experience feel more like that on land.”{/mprestriction}

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