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Maersk introduces Captain Peter, the virtual assistant

Maersk has introduced a virtual assistant named Captain Peter to its Remote Container Management (RCM) platform that will help customers understand their cargo’s voyage.

{mprestriction ids="1,2"}Captain Peter is expected to follow simple rules such as sending up-to-date information via customers’ preferred channel such as SMS or e-email on container temperature and atmospheric conditions. It will also provide a timeline on its end-to-end journey. Captain Peter will be capable of informing the customer of any delays or journey deviations.

Once the container has arrived at its destination, Captain Peter will also check on its state and send an update to the customer. It is also expected that Captain Peter will be able to send information to customers configured to their specific needs.

The virtual assistant is currently being tested by a group of customers, while technical improvements are being put in place to ensure a simple integration into the RCM. Maersk is expected to release the new platform with a revamped design and new product features, which will be enhanced by Captain Peter.

“Our goal is for the RCM product to look and feel like your favourite smartphone app. There is still a lot of paper work and difficult processes in global trade. Captain Peter will help take care of some of this complexity, by seamlessly engaging with the customer from end to end in the supply chain,” explained Anne-Sophie Zerlang Karlsen, head of global reefer management, Maersk.

“With the number of active users of the RCM platform constantly growing, the aspiration is for Captain Peter to gather enough information to be able to predict potential cargo damage and provide configuration suggestions before containers are shipped,” added Karlsen.{/mprestriction}

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