The Supplier Insight Report is available to all 40,000 suppliers registered on ShipServ Pages for free, and includes a dashboard displaying the results of the user's marketing activity broken down into banner advertising impressions, searches, profile views, contact views, request for quotes (RFQs) and purchase orders.
“The key to marketing and lead generation spend is measurement,” said David Hardy, chief marketing officer for ShipServ.
“Gone are the days when most of your marketing spend is not trackable. With this new reporting tool, available to all of our suppliers, we are enabling 100 per cent visibility of marketing spend across all ShipServ products.”
The report can drill down into details and set customisable time periods and keywords so users can benchmark and compare their performance against the total market for their specific products or services.
“With the transparency these metrics bring, suppliers are very keen to find out how they can improve their performance and as a result of this we have moved to a greater focus on account management and are continuously working with suppliers to help them get the most out of their premium listing on ShipServ Pages,” said Mr Hardy.
In addition to the Insight Report, ShipServ has also launched three other free tools - Profile Complete Score, which suggests improvements to a supplier’s profile; RFQ Inbox, where suppliers can see, manage and respond to all their Pages RFQs; and Block Buyer, which allows a supplier to block specific buyers from sending RFQs to them in the future.