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Hapag-Lloyd to invest in digitalisation under Strategy 2023

Hapag-Lloyd has committed to making new investments in digitalisation and automation over the next five years, as it unveiled details of its new ‘Strategy 2023’ corporate plan.

{mprestriction ids="1,2"}The investments will be made to drive “digital excellence” at the firm, with the container carrier specifically looking to increase the share of its business generated online via its web channel to 15 per cent of Hapag-Lloyd’s overall volume by 2023.

Other initiatives planned as part of the updated strategy include a greater focus on network optimisation, terminal partnering and further improvements in procurement and container steering.

Hapag-Lloyd said it will be making changes to its structures, systems, processes and operations as it pursues these goals, with the aim of ultimately delivering a better and more efficient experience for customers.

“Size is not the name of the game anymore, but customer orientation. It is obvious that customers expect more reliable supply chains, so our industry needs to change and invest more,” said Rolf Habben Jansen, CEO of Hapag-Lloyd.

“At the same time, we know that people are prepared to pay for value. Going forward, delivering value to get the most attractive cargo on board is at the heart of our new Strategy 2023. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors.”{/mprestriction}

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