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Hanseaticsoft sees rapid rise in digitalisation due to COVID-19

Alexander Buchmann

With almost two million confirmed cases of COVID-19 globally, the pandemic is having a substantial impact on society, but out of adversity also comes opportunity, says Alexander Buchmann, managing director of Hanseaticsoft.

{mprestriction ids="1,2"} Working from home has become the new normal for most and many industries have quickly adjusted, he says. Tech giants such as Microsoft[1] or Amazon reacted quickly and asked their employees to work remotely to minimise risks. But in an industry that is as traditional as shipping, this is causing a major shake-up.

In recent years there has been an ongoing trend to modernise processes in the maritime sector, but there are still factors holding companies back. Basic tasks such as communicating with colleagues, handling tasks as a team, or simply having access to data have always been a problem but now these issues could pose a critical challenge. This is especially true for companies that are still heavily reliant on paperwork or legacy systems.

In some cases, even companies that have already “digitalised” are currently realising their technical solutions are not as sophisticated as they had hoped and offer only partial solutions to problems or are based on technologies that are already outdated. Integrating these solutions with existing systems and processes can be very complex, and in some cases impossible. In addition, the option to work remotely is often not available due to licensing or technical restrictions.

In order to operate efficiently in the current situation, access to accurate and up-to-date data is crucial and we see that shipping companies are aware of this. Now, more than ever, a system that is easy to implement, makes data centrally available and is usable regardless of the user’s location, is vital for continued success.

Buchmann says that at Hanseaticsoft they are seeing a dramatic rise in the number of users of their cloud-based all in one management system, Cloud Fleet Manager. The number of requests for a demonstration of the software is also skyrocketing. Buchmann says that despite the challenging circumstances, it is encouraging to see that digitalisation is building momentum.

For anyone who has been considering switching to the cloud, now is the time to act, says Buchmann. To ease the switch-over, Hanseaticsoft is currently offering a bundle of essential apps to help companies get started. Since the bundle works right out of the box and is completely web-based, the system can be up and running in a matter of days.

Even though many industries, and particularly maritime, have been faced with challenges, the last few weeks have proven that it is possible to rethink processes and to modernise. It is great to see this drive in the industry, the continued digitalisation, and the pace at which new technologies are being adopted and we are happy to support any shipping or ship management company currently looking for ways to innovate their processes.{/mprestriction}

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    Demand for faster and cheaper connectivity at sea is set to increase as sailing is recognised as a safer place to work, travel and holiday during the COVID-19 pandemic says satcom specialist IEC Telecom, which is experiencing an increase in enquiries from vessel operators in the maritime leisure sector.

    With ‘lockdowns’ and restrictions easing in some parts of the world, yacht owners are now able to enjoy ‘social distancing’ onboard their vessels, which is leading to a boost in demand for high-speed connectivity and increased bandwidth capacity. With the focus on social distancing, yachts are becoming increasingly attractive remote offices for those able to attend to business matters while enjoying the open sea, sunshine and fresh air. During this challenging time, sailors have an increased need to stay connected for both personal and operational purposes as well as to avoid the need to go ashore as much as possible.

    The signs are pointing to an upsurge in leisure boating. Yacht chartering is seen as one of the safest ways to enjoy a break at present due to the minimal contact charterers have with other people. Yachts are considered to be more hygienic, given the ratio of crew to guests and the exclusivity of being on a private boat. Affluent consumers are looking for getaways with fewer crowds, more privacy and the ability to gather privately with those closest to them. The Boat Affair platform (whose rentals are available in more than 60 countries) has seen a 23 per cent increase in requests from customers who traditionally would opt for a hotel vacation or a seaside resort but are now seeking a safer alternative. And, according to a new survey by LuggageHero, 25 per cent of travellers report they will try to avoid crowded commercial flights and public transportation in a post-coronavirus world.

    Meanwhile, in countries where travel is still restricted, many larger leisure boats and super yachts remain fully crewed and operational – also leading to increased need for connectivity as crews try to stay in touch with family and friends while conducting as many ship operations as possible via remote techniques. With crew restricted to remaining on the vessel in many places, higher speeds and larger bandwidth capacity is needed to provide leisure activities too.

    The leisure boat sector was initially hit hard by international lockdowns and is now incurring additional costs for deep cleaning, personal protective equipment, virus testing etc which are not generally reflected in the charter fees. As a result, systems which allow to optimise bandwidth consumption in order to reduce expenses on communication are proving popular with consumers looking to install or upgrade yacht connectivity systems.

    Gwenael Loheac, chief executive officer Western & Southern Europe for IEC Telecom said: “Data traffic on leisure vessels has increased during this crisis period because crew, vessel operators and passengers need to exchange information on a more regular basis. In response to COVID-19, we are seeing increased demand for flexible tariffs to enable leisure vessel operators to adapt quickly to fluctuating connectivity requirements. Fortunately, we are well-placed to meet these needs, having a wide portfolio of solutions designed to provide best user experience, while keeping communications costs at bay.

    IEC Telecom recently launched OneGate Marine Compact, a new lightweight digital solution with a network management system which provides full visibility over on-board network assets (both satellite and GSM) and enables vessel owners to control expenses and optimise consumption via a digital dashboard.

    Mr Loheac commented: “OneGate Marine Compact was developed to cater to all major requirements of the leisure boat sector – addressing their needs for speed, bandwidth and cost optimisation. OneGate Marine Compact is an agile, lightweight, highly-adaptable and easy-to-install digital communications system which gives complete access to the benefits of digital connectivity even on smaller vessels. At this challenging time this system is providing many of the answers yacht owners need to enable them to conduct online business and leisure activities safely and securely.”

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    Danish shipping company TORM has reported a strong market during the first quarter which continued into the second quarter of 2020, resulting in the strongest half-year since 2008.

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