According to SEDNA, customers fully implementing SEDNA in complex environments save over ten hours a week per user.
Backed by global venture capital and private equity firm Insight Partners, with the participation of Series A investors Stride.VC, Chalfen Ventures and the SAP.iO fund, the Series B financing enables SEDNA to develop its product, data science, and go-to market functions and work toward its goal of becoming the leading intelligent communication system where global businesses get work done with speed, context, and clarity.
The increase in digital communication channels and remote, fragmented workforces has created unprecedented challenges for organisations dealing with enormous volumes of information while simultaneously needing to work quickly and securely. SEDNA’s intelligent communication system allows companies to break down silos and work across their organisation within a single digital workspace - improving certainty and promoting seamless collaboration across teams doing complex, multi-party work.
SEDNA will help teams that run complex processes in other verticals to get work done faster. Examples abound in markets such as B2B SaaS, business banking, settlement, claims, treasury, and risk management, where SEDNA has already won customers like Starling Bank.
"Uncoordinated digitisation has made business noisier. Email is broken, chats are a mess, and getting work done is hard. SEDNA's single digital workspace makes business communication flow. Our intelligent and collaborative email stream breaks down silos so our customers work faster. We’re excited to work with Insight - a true scale partner that understands how our platform will deliver enormous value to customers in this complex world,” said Bill Dobie, CEO of SEDNA.
John Mountain, CIO of Starling Bank noted: “We’re excited about implementing SEDNA and getting the power to connect our internal systems to our email. It’s particularly exciting to see the potential of automation when it comes to increasing productivity and efficiency within our team — all of which means we can better meet our service commitments to our customers whilst also reducing risk.”
With the investment, SEDNA welcomes Eric Cullerier, as VP of customer success, and Jim Preston, as VP of global sales, while also growing their board of directors with Rebecca-Liu Doyle and Keith Wallington.
Rebecca Liu-Doyle, principal at Insight Partners said: “Bill started reimagining email where it was most broken and therefore hardest to fix—large teams managing huge volumes and complicated processes. Today, SEDNA’s power is in its ability to introduce immense speed, simplicity, and delight to any inbox experience, regardless of scale or complexity. We are excited to partner with the SEDNA team as they continue to make digital communication more intelligent for teams in global supply chain and beyond.”